Fu'an's sound industrial support promotes the blooming of the massager industry on the "chain" Magyarország

The report focuses on GuoHeng Industry and Trade Co., Ltd. in Fuan City, which has achieved rapid business growth and significant profit improvement through technological innovation and the transformation into cross-border e-commerce. The company's host, Yu Cuimei, introduced the upgraded app backend management system, which allows customers to conveniently modify and set the massage chair's time and price remotely, enhancing service efficiency.

Guo Jianping, the head of product supply chain management, revealed that the new product launched by the company in June of this year has received positive customer feedback, with order volumes two to three times that of previous years.

By implementing a QR code payment function for the overseas market, the company has solved the cash management difficulties associated with operating shared massage chairs, which has boosted product sales. General Manager Ye Wenhui stated that the company's performance last year was 60 million yuan, and as of this year, the turnover has already exceeded last year's total, with an expected revenue of 120 million yuan in the final quarter, doubling the revenue. He reviewed the company's transformation journey, from a small-scale, low-efficiency assembly and production enterprise to the transformation guided by the government in 2019.

Through cluster development, reducing logistics costs, enriching product selection, and establishing a communication circle, the company's gross profit has increased from 8% to over 20%. In 2022, the company achieved a breakthrough in cross-border e-commerce business, growing from 0 to 60 million yuan. The report emphasizes that the success of GuoHeng Industry and Trade Co., Ltd. is a microcosm of the transformation and upgrading of Fuan City's massage equipment industry. It showcases the positive role of the local government in promoting the high-quality development of traditional industries and serves as a typical case of enterprises achieving leapfrog growth through innovation and transformation.