Strange demands cannot defeat small factories in China

The entrepreneurial story of a small massage chair manufacturer in Fujian, as reported by CCTV News, has garnered widespread attention. Facing the diverse demands of the overseas market and fierce market competition, the company not only survived but also achieved a revenue of 80 million within a year. The founder of the company, Ye Wenhui, shared the secrets of his success: abandoning traditional exhibitions, shifting to online platforms, and adopting a "half-unit minimum order" advertising strategy, which successfully attracted customers from countries such as Singapore and the Philippines. Ye Wenhui particularly emphasized the potential of small orders, especially in the market for post-1990s young customers.

He narrated how a post-1990s girl from the Philippines started with a small order and gradually developed into a major customer with five chain stores, with an annual purchase amount exceeding 30 million. The company, through equipment investment, achieved a flexible supply chain, solving the problem of customized accessories and significantly reducing the production cycle from 30 days to half a day for shipment. In response to the cash payment and management challenges of shared massage chairs overseas, the company developed its own back-end management system and QR code payment system, further enhancing the competitiveness of its products. 

From an export volume of less than 50 units in 2019 to now exporting over 3,000 commercial shared massage chairs annually, the company's innovation and customized services have opened up new market spaces. The report concluded that the number of foreign trade merchants in Fuan has grown from less than 5% to 20%, and the number of manufacturers has increased to over 100, setting an example of small enterprises breaking through the market through customized services