Guoheng Industry and Trade: Innovative Product Research and Development to Expand Overseas Markets

In a report by CCTV News, the innovative path of GuoHeng Industry and Trade Co., Ltd. in Fuan City has attracted attention. The company has achieved rapid growth and significant results in cross-border e-commerce business through product innovation and in-depth development of overseas markets.

Guo Jianping, the person in charge of product supply chain management at GuoHeng Industry and Trade, is adjusting the QR code payment function of the company's latest developed SY-3 massage chair. Since its launch in June, the order volume of this product has already tripled compared to previous years. Ye Wenhui, the general manager of the company, pointed out that traditional coin-operated commercial massage chairs have the problem of inconvenient cash management, which limits the ability of businesses to expand their scale. To solve this problem, GuoHeng Industry and Trade launched a massage chair with integrated Internet of Things (IoT) management and QR code payment functions, greatly facilitating remote management and capital security for businesses.

This innovative product has been sold overseas for more than 600 units since June, and the order volume continues to rise. The company focuses on intelligence as the core, committed to developing intelligent massage chairs that provide the best experience, which is the company's development direction. GuoHeng Industry and Trade's overseas e-commerce sales have grown from zero in 2019 to 60 million yuan last year, and have reached last year's annual sales volume in the first three quarters of this year, currently striving towards an annual target of 120 million yuan. Guo Jianping also revealed the company's future development plan, which is to dock all the payment systems of developed countries and regions around the world between 2023 and 2024, in order to expand the development space for customers. Ye Wenhui is full of confidence in the company's future.

He mentioned that with the maturity of AI technology, the company hopes to manufacture more high-quality, affordable intelligent massage chairs, allowing products to enter more user homes. Through the innovation of intelligent products and the development of the cross-border e-commerce market, GuoHeng Industry and Trade is becoming a leader in the industry.